Enterprise Ireland

Design Thinking

UX Research

User Experience

UI Design

Web Development

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Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets.  They work in partnership with Irish enterprises to help them start, grow, innovate and win export sales in global markets.  In this way, they support sustainable economic growth, regional development and secure employment. Tribe Digital were asked to redesign their global eLearning platform eiLearn. The platform is a new and innovative eLearning platform that has been designed to help Irish businesses overcome key challenges as they grow their business globally.

Challenge

Enterprise Ireland approached us in early 2019 to rebuild their primary eLearning platform for all their clients located around the globe. The design challenge presented was one where we had to seamlessly integrate the course content of up to 24 different providers. Enterprise Ireland clients depend on eiLearn as an educational resource on topics ranging from finance to sales & marketing.

Approach

Our approach included an extensive UX research phase that led us through stakeholder interviews, user interviews, google analytics review and heuristic evaluation of the current site. Our research helped us identify the target users, their unique needs and how we could best deliver content to them.

Solution

The result is an eLearning platform that aggregates a vast amount of learning content into an easy to use simple user experience. Our solution is one where we sought to get out of the user’s way and deliver world class educational material through a well designed responsive website.