Elio is the solution to big bad broadband.
It’s the magic wand that hardworking businesses have been looking for. Elio want to offer those businesses a place to come for speed, quality, reliability and exceptionally good customer service.
We developed a name and brand identity that position Elio as the first port of call and the ‘go to’ for businesses that need good, honest, superfast premium broadband, competitively priced, with local support, led by and run by industry connectivity experts.
UX / UI
Front- End Design
Irish Business Broadband Users
As Elio own their own network, they can help you stay in control of your connectivity.
Elio innovative fixed wireless broadband technology means they can deploy business connectivity far, far, far, far faster than other cumbersome infrastructure networks.
Elio offers total, fast, efficient, brighter connectivity control.
- Fast access
- Full Transparency
- Never mis-selling or over-selling
- Always championing your business needs
Host Ireland were born out of an engineering and innovative entrepreneurship spirit to provide connectivity to businesses in Ireland fast. Its initial focus on radio transmission engineering allowed many business to built in business critical connectivity faster than their competitors.
However it had evolved into a comprehensive and agile expert provider of resilient and redundant network access solutions and is the preferred wholesale partner of Ireland’s Top Tier 1 Telcos.
Its network and diversified range of products and connectivity technologies needed a new brand that would position it as a Business Critical Connectivity provider to all at leading price.
Market benchmarking and positioning
Sale Journey Design
Web Platform Design and Development
Our approach included an extensive market research, customer interviews, sale processes discovery and deep value proposition workshops. After pinning down the brand Lean Story we developed a name and brand that focused on expressing resilience and agility all at once.
We designed a brand world where all businesses can be in control of their own high speed, high performance connectivity so they can compete more effectively, and grow faster, globally.
Putting businesses back in the broadband driving seat.
Increased Confidence and referrals
Increased direct Inquiries and lead conversion
Broadband as it should be.
Elio is a reference to the Sun God. It suggests ubiquity as well as universality. The name is warm, powerfull and heralds our gold star service.
We designed a logo mark that is a star boxed off in an hexagon. It represents both the resilience and the agility of our networks and services.
Both Elio networks and gold star services are expressed through a Star Extrusion key brand asset; expressed in contrasting and stark yellow and black versions.
The website was designed to reflect premium digital servicing offering. It enables a trusting and simple discovery of all the broadband products.
Increase in wholesalers inquiries
Host Ireland rebranding into Elio created a major confidence peak among wholesalers and direct business customers.
c o n t a c t
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