Elio Networks. Connectivity like no other

Elio is the solution to big bad broadband.

It’s the magic wand that hardworking businesses have been looking for. Elio want to offer those businesses a place to come for speed, quality, reliability and exceptionally good customer service.

We developed a name and brand identity that position Elio as the first port of call and the ‘go to’ for businesses that need good, honest, superfast premium broadband, competitively priced, with local support, led by and run by industry connectivity experts.

Client

Elio

Industry

Telco

Region

Ireland

Deliverable

Naming
Positioning
Branding
User Research
UX / UI
Design System
Front- End Design

Audience

Irish Business Broadband Users

Branding

As Elio own their own network, they can help you stay in control of your connectivity.

Elio innovative fixed wireless broadband technology means they can deploy business connectivity far, far, far, far faster than other cumbersome infrastructure networks.

Elio offers total, fast, efficient, brighter connectivity control.

Fast access
Full Transparency
Never mis-selling or over-selling
Always championing your business needs

Yellow

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Black

1b1b1d

Light Yellow

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Light Grey

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Cloudless

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Peach Cream

f8ede0

Evening Glow

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Font detail

Euclid Circular

Old logo

New logo

Logo

Brand values

We’re Doers
We’re Supporters
We Care

Challenge

Host Ireland were born out of an engineering and innovative entrepreneurship spirit to provide connectivity to businesses in Ireland fast. Its initial focus on radio transmission engineering allowed many business to built in business critical connectivity faster than their competitors.

However it had evolved into a comprehensive and agile expert provider of resilient and redundant network access solutions and is the preferred wholesale partner of Ireland’s Top Tier 1 Telcos.

Its network and diversified range of products and connectivity technologies needed a new brand that would position it as a Business Critical Connectivity provider to all at leading price.

Market benchmarking and positioning

Naming

Brand development

Visual identity

Messaging

Sale Journey Design

Rapid Prototyping

Web Platform Design and Development

Approach

Our approach included an extensive market research, customer interviews, sale processes discovery and deep value proposition workshops. After pinning down the brand Lean Story we developed a name and brand that focused on expressing resilience and agility all at once.

We designed a brand world where all businesses can be in control of their own high speed, high performance connectivity so they can compete more effectively, and grow faster, globally.

Putting businesses back in the broadband driving seat.

Information Architecture

Wholesale

Increased Confidence and referrals

B2B

Increased direct Inquiries and lead conversion

Elio Networks.
Broadband as it should be.

Visual design

Elio is a reference to the Sun God. It suggests ubiquity as well as universality. The name is warm, powerfull and heralds our gold star service.

We designed a logo mark that is a star boxed off in an hexagon. It represents both the resilience and the agility of our networks and services.

Both Elio networks and gold star services are expressed through a Star Extrusion key brand asset; expressed in contrasting and stark yellow and black versions.