Building a positive tenants scoring platform that will power trust in the rental market
In today’s digital age, traces already exist for everyone’s financial transactions. Now is the time to put open banking to good use.
Through a combination of technology, data and rigorous verification processes, Ella empowers and entrusts Tenants and Landlords alike.
Information is shared. Decisions are reached faster, fairly and reliably. Helping Renters to be ‘rent ready’ when they’re searching for a new home.
Helping Landlords to choose their new Tenant wisely.
It’s win-win.
Client
Ella
Industry
Credit Scoring / KYC
Region
Ireland
Deliverable
Market research
Value Proposition
Branding
Visual Identity
User Research and Surveys
Rapid product prototyping
UX / UI
Design System
Front- End Design
Messaging
Audience
Renters / Landlords / Estate Agents
Branding
Innovation in open Banking has brought customer on-boarding and credit assessment to the next level.
Ella makes the most of technology to provide a leading identity verification and risk profiling platform that truly empowers renters.
In a pressured market, Ella brand cuts through, creating a positive movement: making rentals more accessible, fairer, less risky, more rewarding and easier to manage.
Ella builds trust by making the market more efficient and equitable – for all.
Electric Blue
3b51f3
Green
53ebbe
Dark Blue
1b2264
Light Blue
d8dcfe
Light Green
c2f8e8
Azure
069cf8
Font detail
1955
Brand values
Trust
Integrity
Responsibility
Efficiency
Tenants Deserve Credit
Rent is likely the biggest outgoing expense for people each month: paying for a place to live.
And right now, Renters undoubtedly feel the most pressure with the average monthly rental cost 50% higher than the average monthly households income available for rent.
By addressing these market blocks – using data and technology available to us – a fairer and more efficient rental landscape can emerge: breaking down entry barriers for Renters and reducing risks for Landlords.
It’s credit where credit is due. Meeting this large contractual obligation each month, often for years on end, is no mean feat.
Renters should therefore be recognised, and rewarded for their positive financial history.
Product value proposition development
Name, brand, visual identity
Rapid prototyping
Core experience design
Approach
Our approach included an extensive international benchmarking of the most disruptive financial offerings, as well as deep value proposition work-shops that helped us deliver a reach-over proposition that truly empowers tenants and landlords alike.
We rapidly developed the product lean story while still prototyping the core tenants and landlords value propositions and journeys.
Soon a disruptive and confidently positive brand emerged: Ella.
Information Architecture
Be rent ready, with Ella.
You’ve seen your dream property; pictured where the sofa will sit, pondered where pictures might hang, and you’re already planning the house-warming party…
Now, you’ve just got to secure it.
That’s where Ella comes in, with a unique Rent Ready Profile guaranteed to push tenants to the top of any lettings list.
This unique pre-approved tenant report has all the relevant information required to prove you’re a good applicant.
Naming
ELLA
A female name, ending in ‘a’ that sounds more trustworthy, approachable and friendly.
The positive sonority provides an empowering feel, obliterating any judgemental tone or attitude.
Empowering
Loans &
Lettings for
All
A meaningful acronym, which can be used to mobilise teams – providing an insight to its structural definition internally but not necessarily revealing it externally.
Start building your Rent Ready Profile online, now
It’s your short cut to clinching that cool property; a stepping stone to securing the key in the door and a fast track to that takeaway in front of the tv…
Put simply, Ella will help you land the place you’ll love.
Ella can help you build your very own Rent Ready Profile. A safe place containing all the relevant information landlords need to prove you’re ready to move.
Ella is essentially the key to matching good tenants with good properties, fast!
Get the credit you deserve. Rent with Ella!
Design system
Survey
Tenants satisfaction in the Irish rental market
40%
Tenants satisfaction with Ella proposition
72%
Creating trust and accessing affordable housing is at the heart of people concerns. While most Irish tenants are dissatisfied with the rental market ( poor accomodation, distrust in the selection processes, discrimination), most perceive a strong value in accessing a positive renter profile platform.
Roadmap
Beta
Renter Profile
R1
Open Banking
R2
Property matching
R3
Enhanced rental services
c o n t a c t
Contact us
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