Aryzta

Design Thinking

User Research

User Experience

Web Development

Visit Website

Aryzta is an international food business with a leadership position in frozen B2B bakery.  They are a global supplier to the food service, retail and QSR sectors. Their impressive range of products and capabilities include a variety of breads and sweet and savoury food. This includes a variety of pies, quiches, glazes, sauces and appetisers. They operate 54 bakeries across Europe, North America, South America, Asia, Australia and New Zealand.

Challenge

We partnered with Aryzta built a site that would allow potential customers to view a full list of the brands carried and contact the sales function easily and effortlessly. 

Approach

During the UX process we prioritised the main goals which were to ensure all users had easy access to service offerings and product information and to make the process of making contact with a sales representative as easy as possible.

Solution

We a produced a fresh design underpinned by a strong focus on the user goal to make sure we hit the very clear brief. We presented the Aryzta brands and products using a very visual approach. Most importantly we gave prominence to the CTAs to keep the user goals in sight.