BWG Foods is a leading Irish-owned wholesale and retail group and an award winning innovator in the Irish food sector. We built shoplink to be a best-in-class ordering platform for its network of over 1100 stores with an incredible result for both the business and the retailers.


BWG are Ireland’s leading retail and wholesale distributor with over 14,000 customers. They are the largest of their kind in Ireland. They distribute stock through well known brands such as Spar, Mace & Londis. BWG had a need to build a sleek, responsive and high performance application which would be the core stock ordering system across their network of stores.


The key objectives of this project were to rationalise the two previous applications into one retail ordering system while scaling the applications technical architecture to ensure performance under high traffic. We created an entirely new digital experience for users which now has transactions approaching €1 billion in revenue annually


Shoplink was huge success for BWG and has transformed the ordering process for their retail network. Shoplink will become the key ordering portal for the BWG network of stores and is set to transact over €1 Billion in revenue in 2020

This project won Best in Business to Business at the 2017 Eir Spider awards