10 Ways to Improve Conversion on Your eCommerce Website
Not seeing quite the conversion rates you were expecting from your e-commerce website? Well, our methods might help you optimise your conversions by making small improvements in some key areas.
On the surface, it can seem difficult to increase your conversion rate because it can involve making changes to several parts of your website. The secret to moving the needle on an important number like this is doing lots of small things well. This is often overlooked as many businesses can look for the silver bullet which doesn’t really exist.
With that, we suggest to you 10 powerful ways of improving your e-commerce conversion rates.
10 Ways to Improve the Conversion Rate of Your E-Commerce Website
1. Offer free shipping
To demonstrate the importance of shipping price for customers, here are a few remarkable stats:
- Shipping prices impact the shopping decisions of a whopping 95% of shoppers. 64% are greatly impacted by shipping prices, while 34% are somewhat impacted.
- 36% of consumers abandon their shopping carts due to shipping costs.
- Satisfaction is 10% for customers who received free shipping.
- On average, consumers buy 3.7 products when offered free shipping. In contrast, when no free shipping is offered, the average number of purchased products is a mere 3.4.
We think that these figures are enough to motivate e-commerce businesses to offer free shipping.
If you cannot offer free shipping now, then you should work hard to reduce shipping costs for your buyers. Alternatively, you may set some thresholds after which shipping is free – this is a great way to encourage people to buy more from you.
2. Make use of cart abandonment software
Some portion of your customers will abandon their carts no matter what. But this isn’t actually the end of your relationship with them – some online shopping carts and e-commerce solutions allow you to send follow-up emails to those who abandoned their shopping carts.
A light nudge in the form of an ad or email can encourage visitors to return to their shopping carts and complete the purchase.
3. Make your checkout process easy
Another step you can take to improve your conversion rate is streamlining the checkout experience for your customers. To get some ideas, have a look at the following top 6 reasons for cart abandonment (and tips on how to avoid each point):
- Unexpected shipping costs (for 28%). Offer free shipping or threshold-based shipping discounts.
- The need to register (23%). Allow visitors to check out as guests.
- Research (16%). Provide testimonials, reviews, and as much information about the product as possible.
- Payment security concerns (13%). Implement secure checkout and show small badges of credit cards, PayPal, and other payment methods you allow.
- Confusing checkout process (12%). Reduce the number of steps necessary for checkout and make your layout simpler.
- Couldn’t find a coupon code (8%). If you do offer coupon codes, display them at the top of the webpage.
4. Provide several payment methods
If you support several payment methods, then you increase your chances of getting a conversion. The idea is to never give a user a reason not to convert!
Say that you only accept payments via PayPal. PayPal has over 346 million active users worldwide, so it’s very likely that your visitors have a PayPal account. However, what about those who:
- Don’t have PayPal accounts?
- Have forgotten their PayPal details?
- Cannot access PayPal in their area?
For these people, you may implement other payment methods such as Stripe, credit/debit cards, or perhaps even cryptocurrencies. Fortunately, today, most e-commerce solutions support multiple payment methods, so you should have no issues enabling these other options.
5. Allow people to purchase your goods through social media platforms
Social networks like Facebook, Instagram, and Pinterest allow people to shop for products without having to leave the app. Letting people buy directly through social media platforms allows you to captivate those buyers who are not willing to take extra steps to leave the social network and register on your website.
6. Personalise your website content
Personalising your website allows you to show content tailored to the needs and purchase history of each visitor. Among the things that personalisation allows you to do are:
- Showing personalised product recommendations
- Sending customised newsletters
- Displaying bundles and complementary products based on user choices
These days, recommendation systems are usually based on AI algorithms. Some e-commerce platforms have integrated recommendation engines, though in some cases, you’ll need to purchase a separate solution.
7. Offer upsells, downsells, and cross-sells
Offering upsells, downsells, and cross-sells allows you to do two things:
- Increase your average order value
- Convince hesitant buyers to make a purchase
Essentially, upsells, downsells, and cross-sells allow you to provide hesitating visitors with more options for purchase.
8. Use high-quality images of your products
An e-commerce store is no different from a physical store, and visual merchandising matters just as much to buyers on a website. You should place a heavy focus on images and photos due to 3 main reasons:
- Visual content can increase conversion and engagement rates
- Visitors will be able to have a better look at your products
- Images and especially videos allow you to communicate more effectively than text
9. Make use of social proof
Before making a purchase, 92% of consumers read online reviews. Not only that, but 88% of consumers trust online reviews no less than personal recommendations. And for 72%, positive reviews make a business more trustworthy.
If your past customers are happy with your products, then let others know. Testimonials will add credibility to your website and make people more inclined to trust you.
10. Show off your return and guarantee policies
50% of buyers read the return and guarantee policies before spending any money. The return rate in e-commerce is a whopping 20% too, which is about double the return rate in brick-and-mortar stores. Not only that, free returns or exchanges encourage 54% of people to shop online.
In short, return and guarantee policies are a must if you want to make people comfortable buying from you. 41% of buyers buy several variations of a product with the intent of returning, so your product is likely to be returned even if there is nothing wrong with it.
We hope some of the above will help you get the most from your e-commerce store. Remember, to move the numbers that matter, it’s about doing a lot of small things well. Truly great e-commerce websites will continue to make these improvements over time using analytics and often running experiments to see what works. The trick here is to stick with it and keep an open mind about what works best for your users.
Web Development 101 – What You Should Know Before Hiring An Agency
If you are looking for the right partner for a web development project, have a read of our guide before making a decision on the right agency for your project
Building software can be expensive and you want to make sure you spend your budget wisely. To hopefully help you make the best decision and hire the right web development agency, we will cover 8 key questions that you should ask yourself (and the agency) before actually making any decisions.
We would like to avoid the technical stuff and instead focus on more organizational matters – matters that we feel many first-time web development service buyers don’t know about.
What To Know Before Starting Working With A Web Development Agency
1. How good is the development team
Perhaps the most important thing to know about any agency, not just a web development agency, is if the development team can deliver your project. It is important to know if they have the capability and relevant experience in the areas required to deliver for you. If not, it might be better to look at an alternative.
Some web development will have a skill set within a certain set of areas. Firstly they will have experience with certain types of products like marketplaces, eCommerce, dashboards, billings tools, and so on. Additionally, they will likely have the capability with a particular technology stack such as LAMP, MEAN, or .NET. These stacks will affect everything from price, to availability of skilled developers.
It’s important to find a team that has not only the capability but also a passion for working on interesting projects. If they light up when talking about solutions and ways to approach engineering problems. Then it shows a passion and interest in problem-solving and desires to work on projects where they can best apply their skills.
This passion and interest is the gel that binds a development team together and helps drive your project to the level it deserves
2. Can you see the agency’s portfolio?
Next up, you should look at the agency’s portfolio. Ideally, they should be able to provide at least three examples of past projects either in the same space as your project or similar enough to demonstrate they can deliver for you.
Aside from showing you how skilled an agency is, the portfolio will allow you to assess how the agency approaches similar challenges to yours, and how they find solutions for similar issues for websites and mobile apps
Ask the agency about the unique challenges it encountered when implementing past projects. What exactly was challenging in the situation? How did the agency approach the issue? Were there any special features that the client requested? Where there any special needs that the users had? Did the agency meet those needs?
A good web development agency will be glad to provide you with an insight into projects that interest you. A suitable agency is well-aware of what customers want – anticipating questions like those above, they will have prepared a few good examples of their work beforehand.
3. Is the agency willing to provide you with references?
Next, you will want to ask for some references from past customers as well. Generally, three references are good enough to figure out what the if this is an agency that you can work with.
Of course, keep in mind that the agency may provide you with biased references, but that’s why you aren’t relying only on references. The portfolio and some other things we’ll talk about later allow you to get a more objective picture.
If an agency hesitates or refuses to provide references, then something may not be right and you may be better to avoid that web development company.
4. Do you know someone who has worked with the agency?
If you have a friend, relative, or someone else you know who has worked with the agency, then ask them how their experience has been.
Of particular interest to you, again, are challenges encountered by the agency team, as well as special requests and whether they have been followed. How organized and strictured are they? What project management style do they use? What tools do they use for bug tracking? Do the employees enjoy working there?
All of these answers will help you build a strong picture of what it is like under the hood of your prospective agency.
5. Do the agency’s production timelines match your expectations?
It will take some time for the web development team to build your website or web app. The question here is as follows – do the production timelines align with your expectations and business plans?
Ask the agency representative how much time they usually spend on their projects. Additionally, you may ask how the agency deals with time constraints, how they delegate the tasks, and how they balance quality with prompt delivery.
Answers to questions like these should give you a good idea of whether the agency is capable of sticking to timelines.
6. Can the agency scale with your needs?
You are just thinking about launching your business, right now you might just need a small two-man team to build your website or web app for you. In time, as your business scales, so too will your need for technical resources. The question is, can that agency scale with your needs as they increase?
You may work with one agency now and then switch to another team when necessary. But these transitions can be costly, time-consuming, and stressful. Ideally, you would find a good agency partner that can provide cost-effective services to both small and large customers and can scale easily to growing demands.
7. How willing is the agency to meet your needs?
Is the agency using prebuilt code templates to deliver the necessary functionality? Or are they also offering solutions made from scratch? Maybe a mix of both?
Needless to say, not every business needs fully custom web development from scratch. If premade frameworks and templates work for you, then there’s no need to reinvent the wheel.
Otherwise, you should inquire about the agency’s toolset, how flexible it is, and whether your special needs can be met.
8. Before the project goes live, how does the agency plan to test it?
Finally, you should ask about the quality assurance process used by the agency. How does the team make sure that the app or website is fit for purpose before they release it to you? Ideally, the agency should undertake a series of tests that should at least include functional testing, cross-browser, and cross-device testing that is across desktop, tablet and mobile devices. More in-depth testing plans should be discussed before starting your project.
Your agency should also have a good process for how to report and track all bugs. The tools used and the process for managing quality assurance is an essential part of delivering good software. Ask the agency representative about this before you sign any contracts.
Clients can tend to focus on the technical aspects of web development. Even though they are important, many forget or neglect the points we discussed above.
We strongly encourage you to make your assessment based on a holistic approach to hiring a web development agency but evaluating all their capabilities both technical and non-technical. Hopefully, our tips will provide you with a good framework for your search and will ultimately connect you with the best fit for your project.
Top 10 Things To Consider When Hiring A Web Design Company (2020)
If you have started the journey of looking for a web design agency, the first thing you’ll notice is the sheer number of agencies. These days, there are literally thousands of companies providing web design services.
The more you search, the more difficult it can be to make a decision about which agency is the right fit for you. Not every web design agency will understand your market, know your customer, and have the capability to deliver your project.
This can be a time-consuming task, but an important one has given how much a well designed website can impact your business. To help you a little in your search, let us provide you with our top of 10 things to look for in a web design agency.
Top 10 Things To Consider When Hiring A Web Design Company
1. Does the agency’s portfolio match the style of design you need?
First up, check out the agency’s portfolio – does the quality of their creative on past projects match your desires and preferences? You will want to find an agency whose work matches the look and feel that you want to achieve with your own website.
Additionally, take a look at the agency’s website itself. Does the design match an aesthetic you are seeking? How easy to use is it? Can you find what you need easily? How the agency’s website feels gives you a good indication of how your own project will turn out.
2. What is included?
Next, inquire about what is included with the agency’s offering. Among the things that may interest you are:
- Number of design templates
- CMS Training
Your objective should be to hire a web design agency that provides for your unique set of needs. Ideally, you don’t want to overpay for services that you don’t even need.
3. Are they results driven?
There are many web design agencies that can produce good creative and good quality code. The real question is can they build a website that produces results for your business?
When investing in a new website, you need to have confidence that you will get a solid return on your investment. It is essential that your agency understand the metrics that matter to your business and build a solution that is focused on hitting the numbers that matter.
4. Will they deliver on time and on a budget?
Your project is important and must be delivered to the high standard that you set for your organization. The most important factor when choosing a web design agency is to have confidence that they can deliver what you need on time and within the determined budget. Being able to build a website is one thing, but being able to deliver on time is a fine art that only the best agencies have mastered.
A good agency should understand that a website is a dependency for other parts of the business and like anything else, needs to be delivered on time. It may need to go live in time for an important event, a company rebrand, or scheduled marketing activities.
Additionally, a good agency should protect your budget and appreciate that like anything else, there is a finite amount that can be spent on getting the job done. In this regard, a good agency should have no problem letting you know when something is outside your budget. A good project manager will always remind you when you are at risk of exceeding your budget.
5. Does the agency care about SEO?
Your website should not only look good, but it also should be responsive, fast, and mobile-friendly. These are key concerns for SEO, and a good web design company should know this and take the right steps to make sure your site meet the right standards.
Although it’s often argued that SEO these days isn’t as important as it used to be, it can make a big difference in the success of your business. Besides, SEO in web design isn’t incredibly difficult, so why not take care of it as well?
6. Does the agency provide any post-launch support?
In the ever-changing web environment, you won’t be quite done even after your website is fully built and pushed live on the internet.
You will likely need to make changes to your website to keep it up to date, or you may someday decide to add products, services, or functionality to your site. Apart from that, no web design project is totally bug free – you may encounter bugs or typos in the content that will need to be fixed.
It’s important you check the following with regard to support services
- What support packages are offered
- What is the cost for these packages
- What are the hours of operation
- What terms are included with their SLA
- Do they offer service credits
- How are support issues managed
An agency that provides post-launch support will be more motivated to do a good job and thus retain you as a client. On the other hand, if the agency does not provide anything beyond your current project, then can you be sure that they will do their best to deliver on your brief?
7. Do you get any warranties?
This point somewhat relates to the previous one, but it’s a little different since it directly relates to the quality of the current project and assurances on how they will fix bugs founds after your website goes live.
Most good agencies should provide free bug-fixing for some time after launch. Aside from these, inquire about the general warranty policy of the agency, what it covers and how long the warranty lasts.
8. Does the agency have proven results from past projects?
A good web design agency that is proud of its achievements will be willing to publish case studies and real-world data from their past projects. A pretty website is a big part of web design, but actually building a website that performs against its goals is much more scientific.
If the agency is willing to share case studies and metrics on how they have made improvements for other clients, give them a good read – they will give you an idea of how well the agency’s strategies work.
9. Can the agency provide references?
Be sure to ask for references as well. A good web design agency should have a good track record and a list of references from its past clients. If an agency hesitates to do so, then you can be sure that something’s not right.
Make sure to ask the references the right questions. If you have a particular need, ask about that specifically. For example, did they understand the brief? Were you happy with the creative? Was the project delivered on time? Would you recommend them for this project?
10. Do you have chemistry?
Finally, like in any relationship, it’s important that you can get along with each other. Web design projects are creative endeavors and that can span many months and it’s important that you have a good working relationship and communicate well. The success of any project comes much easier when you like the people you are working with.
Portfolio, technical ability, and great references really help make a decision, but the final question you should ask yourself when choosing the right agency is would I like to work with these people? If you feel there is a fit, then you might just have found the perfect agency for you.