Elio Networks. Connectivity like no other

Elio is the solution to big bad broadband.

It’s the magic wand that hardworking businesses have been looking for. Elio want to offer those businesses a place to come for speed, quality, reliability and exceptionally good customer service.

We developed a name and brand identity that position Elio as the first port of call and the ‘go to’ for businesses that need good, honest, superfast premium broadband, competitively priced, with local support, led by and run by industry connectivity experts.

 

 

Client

Elio

Industry

Telco

Region

Ireland

Deliverable

Naming
Positioning
Branding
User Research
UX / UI
Design System
Front- End Design

Audience

Irish Business Broadband Users

Branding

As Elio own their own network, they can help you stay in control of your connectivity.

Elio innovative fixed wireless broadband technology means they can deploy business connectivity far, far, far, far faster than other cumbersome infrastructure networks.

Elio offers total, fast, efficient, brighter connectivity control.

  • Fast access
  • Full Transparency
  • Never mis-selling or over-selling
  • Always championing your business needs

Yellow

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Black

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Light Yellow

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Light Grey

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Cloudless

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Peach Cream

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Evening Glow

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Font detail

Euclid Circular

Brand values

We’re Doers
We’re Supporters
We Care

Challenge

Host Ireland were born out of an engineering and innovative entrepreneurship spirit to provide connectivity to businesses in Ireland fast. Its initial focus on radio transmission engineering allowed many business to built in business critical connectivity faster than their competitors.

However it had evolved into a comprehensive and agile expert provider of resilient and redundant network access solutions and is the preferred wholesale partner of Ireland’s Top Tier 1 Telcos.

 

Its network and diversified range of products and connectivity technologies needed a new brand that would position it as a Business Critical Connectivity provider to all at leading price.

1

Market benchmarking and positioning

2

Naming

3

Brand development

4

Visual identity

5

Messaging

6

Sale Journey Design

7

Rapid Prototyping

8

Web Platform Design and Development

Approach

Our approach included an extensive market research, customer interviews, sale processes discovery and deep value proposition workshops. After pinning down the brand Lean Story we developed a name and brand that focused on expressing resilience and agility  all at once.

We designed a brand world where all businesses can be in control of their own high speed, high performance connectivity so they can compete more effectively, and grow faster, globally.

Putting businesses back in the broadband driving seat.

 

Wholesale

Increased Confidence and referrals

B2B

Increased direct Inquiries and lead conversion

Elio Networks.
Broadband as it should be.

Visual design

Elio is a reference to the Sun God. It suggests ubiquity as well as universality. The name is warm, powerfull and heralds our gold star service.

We designed a logo mark that is a star boxed off in an hexagon. It represents both the resilience and the agility of our networks and services.

Both Elio networks and gold star services are expressed through a Star Extrusion key brand asset; expressed in contrasting and stark yellow and black versions.

 

Elio star suggest the wide reach of its network, the power of its engineering and its ambition to provide a gold star service.

The website was designed to reflect premium digital servicing offering. It enables a trusting and simple discovery of all the broadband products.

Icons
Illustrations
Buttons
Calendar
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Impact

Increase in wholesalers inquiries

+25%

Direct leads

+15%

Host Ireland rebranding into Elio created a major confidence peak among wholesalers and direct business customers.

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Transforming the Rental Experience with Ella

Building a positive tenants scoring platform that will power trust in the rental market

In today’s digital age, traces already exist for everyone’s financial transactions. Now is the time to put open banking to good use.

Through a combination of technology, data and rigorous verification processes, Ella empowers and entrusts Tenants and Landlords alike.

Information is shared. Decisions are reached faster, fairly and reliably. Helping Renters to be ‘rent ready’ when they’re searching for a new home.

Helping Landlords to choose their new Tenant wisely.

It’s win-win.

Client

Ella

Industry

Credit Scoring / KYC

Region

Ireland

Deliverable

Market research
Value Proposition
Branding
Visual Identity
User Research and Surveys
Rapid product prototyping
UX / UI
Design System
Front- End Design
Messaging

Audience

Renters / Landlords / Estate Agents

Branding

Innovation in open Banking has brought customer on-boarding and credit assessment to the next level.

Ella makes the most of technology to provide a leading identity verification and risk profiling platform that truly empowers renters.

In a pressured market, Ella  brand cuts through, creating a positive movement: making rentals more accessible, fairer, less risky, more rewarding and easier to manage.

Ella builds trust by making the market more efficient and equitable – for all.

Electric Blue

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Green

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Dark Blue

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Light Blue

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Light Green

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Azure

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Font detail

1955

Brand values

Trust
Integrity
Responsibility
Efficiency

Tenants Deserve Credit

Rent is likely the biggest outgoing expense for people each month: paying for a place to live.

And right now, Renters undoubtedly feel the most pressure with the average monthly rental cost 50% higher than the average monthly households income available for rent.

By addressing these market blocks – using data and technology available to us – a fairer and more efficient rental landscape can emerge: breaking down entry barriers for Renters and reducing risks for Landlords.

It’s credit where credit is due. Meeting this large contractual obligation each month, often for years on end, is no mean feat.

Renters should therefore be recognised, and rewarded for their positive financial history.

1

Product value proposition development

2

Name, brand, visual identity

3

Rapid prototyping

4

Core experience design

Approach

Our approach included an extensive international benchmarking of the most disruptive financial offerings, as well as deep value proposition work-shops that helped us deliver a reach-over proposition that truly empowers tenants and landlords alike.

We rapidly developed the product lean story while still prototyping the core tenants and landlords value propositions and journeys.

Soon a disruptive and confidently positive brand emerged: Ella.

Be rent ready, with Ella.

You’ve seen your dream property; pictured where the sofa will sit, pondered where pictures might hang, and you’re already planning the house-warming party…

Now, you’ve just got to secure it.

That’s where Ella comes in, with a unique Rent Ready Profile guaranteed to push tenants to the top of any lettings list.

This unique pre-approved tenant report has all the relevant information required to prove you’re a good applicant.

ella.ie

Naming

ELLA

A female name, ending in ‘a’ that sounds more trustworthy, approachable and friendly.

The positive sonority provides an empowering feel, obliterating any judgemental tone or attitude.

Empowering
Loans &
Lettings for
All

A meaningful acronym, which can be used to mobilise teams – providing an insight to its structural definition internally but not necessarily revealing it externally.

 

Building trust by making renting more efficient and equitable - for all.

Start building your Rent Ready Profile online, now

 

It’s your short cut to clinching that cool property; a stepping stone to securing the key in the door and a fast track to that takeaway in front of the tv…

Put simply, Ella will help you land the place you’ll love.

Ella easily proves you’re rent-ready.

Ella is essentially the key to matching good tenants with good properties, fast!

Ella provides tenant and landlords with an efficient turn-key dashboard.
All information is shared on strong trust principles. The profiling is positive and transparent, always. Conversations are secure.

Get the credit you deserve. Rent with Ella!

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Conversation list
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Survey

Tenants satisfaction in the Irish rental market

40%

Tenants satisfaction with Ella proposition

72%

Creating trust and accessing affordable housing is at the heart of people concerns. While most Irish tenants are dissatisfied with the rental market ( poor accomodation, distrust in the selection processes, discrimination), most perceive a strong value in accessing a positive renter profile platform.

Roadmap

Beta

Renter Profile

R1

Open Banking

R2

Property matching

R3

Enhanced rental services

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Branding

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