Henry Ford said that the only real mistake is the one from which we learn nothing. We believe in the power of process to produce best-in-class products. Through our years of experience building products for clients we have developed a model that endeavours to set the standard in our industry. At Tribe Digital we want to do more than build products, we want to build an internal culture of design and set the standard for a design-driven agency.
Our first step is a meeting with you and any stakeholders involved in the project to get to know your business, the goals of the project and how we will work together to achieve those goals.
Next, we will take the information from the initial meeting and prepare a cost & time estimation. This will give you a rough timeline of when you could expect your new product to launch and how much it may cost based on the initial requirements.
During this phase we employ our design thinking methods to help understand the needs of your users and the parallel business needs. We seek to define problems, validate assumptions and ultimately capture insights that will inform our design phase.
During this phase we will prepare a full specification document that details exactly what we will deliver for you. This will include the technical & functional requirements captured during discovery and design, along with your branding and styling guidelines.
This process begins with wireframing and ends with polished designs that look just like your new digital product. The design phase is informed by insight gathered during discovery, research and user testing. Each deliverable comes with two rounds of amends until we achieve sign off.
This is the main production phase in the life of the project. At this point our development team build what has been defined during the design & documentation phases. Once built, it must pass through our quality assurance process before you are finally presented with the finished deliverable.
The final step is where we deploy your product to production. Here we consider components such as cloud architecture, performance and cybersecurity if that is within that scope of your project. At this point you are officially live!
After go live we can maintain your product for you with both planned works and reactive support. We cover these activities through our SLAs which give you reassurance on response times, hours of operation and issue priority.
Tribe Digital have developed a unique methodology for optimising products through the application of research and experimentation. We harness the power of incremental improvement which compounds to bring your product from good to world class.
After many years of building digital products, we have refined a user-focused design methodology to help you move fast, learn from users and build products that ultimately drive the numbers that matter for your business. Our team leverages a large toolkit of methodologies and frameworks which include the Google Design Sprint, Jobs to be Done, IDEO’s Design Method, IBM’s Design Thinking and others, to give each client a bespoke methodology to build the very best product for their unique set of design problems.
We apply research to understand your business, your users and competitors. This allows us to test assumptions, validate ideas and discover hidden opportunities.
We then create user flows that connects and converts using data driven design. Our output during this phase is designed to create a frictionless experience for users.
Here we test our designs with real users in order to minimise risk, learn quickly and iterate. This process reduces cost and increases the probability of success.
Research
Interviews
Surveys
Card sorting
Analytics review
Competitive analysis
Personas
Customer journey maps
Contextual enquiry
Focus groups
Shadowing
Design
Information architecture
Paper prototyping
Wireframing
Interface design
Rapid prototyping
Parallel design
Collaborative design
Sitemap creation
Iterative design
Mood boards
Testing
Usability testing
User interviews
Expert reviews
Session recording
Task analysis
A/B testing
Multivariate testing
First click testing
Accessibility analysis
Guerilla testing