Branding
Design system
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Archives: Portfolio
Post Type Description
Elio is the solution to big bad broadband.
It’s the magic wand that hardworking businesses have been looking for. Elio want to offer those businesses a place to come for speed, quality, reliability and exceptionally good customer service.
We developed a name and brand identity that position Elio as the first port of call and the ‘go to’ for businesses that need good, honest, superfast premium broadband, competitively priced, with local support, led by and run by industry connectivity experts.
Client
Elio
Industry
Telco
Region
Ireland
Deliverable
Naming
Positioning
Branding
User Research
UX / UI
Design System
Front- End Design
Audience
Irish Business Broadband Users
Branding
As Elio own their own network, they can help you stay in control of your connectivity.
Elio innovative fixed wireless broadband technology means they can deploy business connectivity far, far, far, far faster than other cumbersome infrastructure networks.
Elio offers total, fast, efficient, brighter connectivity control.
- Fast access
- Full Transparency
- Never mis-selling or over-selling
- Always championing your business needs
Yellow
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Black
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Light Yellow
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Light Grey
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Cloudless
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Peach Cream
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Evening Glow
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Font detail
Euclid Circular
Old logo
New logo
Brand values
We’re Doers
We’re Supporters
We Care
Challenge
Host Ireland were born out of an engineering and innovative entrepreneurship spirit to provide connectivity to businesses in Ireland fast. Its initial focus on radio transmission engineering allowed many business to built in business critical connectivity faster than their competitors.
However it had evolved into a comprehensive and agile expert provider of resilient and redundant network access solutions and is the preferred wholesale partner of Ireland’s Top Tier 1 Telcos.
Its network and diversified range of products and connectivity technologies needed a new brand that would position it as a Business Critical Connectivity provider to all at leading price.
1
Market benchmarking and positioning
2
Naming
3
Brand development
4
Visual identity
5
Messaging
6
Sale Journey Design
7
Rapid Prototyping
8
Web Platform Design and Development
Approach
Our approach included an extensive market research, customer interviews, sale processes discovery and deep value proposition workshops. After pinning down the brand Lean Story we developed a name and brand that focused on expressing resilience and agility all at once.
We designed a brand world where all businesses can be in control of their own high speed, high performance connectivity so they can compete more effectively, and grow faster, globally.
Putting businesses back in the broadband driving seat.
Information Architecture
Wholesale
Increased Confidence and referrals
B2B
Increased direct Inquiries and lead conversion
Elio Networks.
Broadband as it should be.
Visual design
Elio is a reference to the Sun God. It suggests ubiquity as well as universality. The name is warm, powerfull and heralds our gold star service.
We designed a logo mark that is a star boxed off in an hexagon. It represents both the resilience and the agility of our networks and services.
Both Elio networks and gold star services are expressed through a Star Extrusion key brand asset; expressed in contrasting and stark yellow and black versions.
Elio star suggest the wide reach of its network, the power of its engineering and its ambition to provide a gold star service.
The website was designed to reflect premium digital servicing offering. It enables a trusting and simple discovery of all the broadband products.
Design system
Icons
Illustrations
Buttons
Calendar
Quisque iaculis risus volutpat nunc finibus vestibulum. Aenean venenatis nunc eget purus elementum aliquet.
Impact
Increase in wholesalers inquiries
+25%
Direct leads
+15%
Host Ireland rebranding into Elio created a major confidence peak among wholesalers and direct business customers.
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Next project:
Knight Frank Flex Office
Searching for the ideal flexible workplace can be a tedious process, we made the journey seamless.
Knight Frank trusted Tribe Digital to transform its estate listing site to cater for the new disruptive office leases on the market.
Client
Knight Frank
Industry
Real estate
Region
Ireland
Deliverable
User Research
Information Architecture
Messaging
UX / UI
Design System
Front- End Design
Audience
Start-Ups / Scale-Ups
Challenge
Legacy estate website provide cold and stubborn listings that reflect Old World estate terms.
Most are content in providing an address, a pop-up gallery and a phone number to a lead call-centre.
Flexible office terms and the agile management of the estate around the new office needs have revolutionised the market.
Estate agents now need to focus on listening to their clients every precise needs and providing them with the most flexibility in their leasing terms.
Knight Frank Flex platform invites all business owners to consider the wide range of flexible office available on the market, in full transparency.
Black
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Red
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Greybeard
d6d1c4
Equanimity
7aa6ad
Sultan Gold
feecd1
Foil
f3f3f4
Cyan
d9e5e5
Brand values
We partner with top class providers.
We’re Flexible Solutions experts.
We plan for your future business growth.
Experience
The new site borrows design patterns from the most successful accommodation exchange platforms to deliver a workplace finder that is intuitive, informative and performant.
The truly user centric website helps business owners and office manager find and compare a wide range of flexible office leases, in their own terms.
1
Listings and leads rapid prototyping
2
Information architecture and messaging
3
User interface design
4
Platform development
Approach
Our approach included an extensive UX research phase that led us through stakeholder interviews, user interviews, international benchmarking and a gap analysis against the legacy estate site.
We rapidly decided to align the experience to the more immersive and user centric listing websites such as air’b’n’b and wework.
We then designed a flex office platform that integrates all the needs of business owners looking for flexible terms. We provided them with the full scale of flexible solutions available in the capital city, while allowing them to immerse themselves in each of the office listed.
Information Architecture
”Delighted to have moved into our amazing new home with IPUT Real Estate Dublin and to Alicia for taking us to tour multiple locations with Knight Frank Ireland Flex Solutions to finally land on finding the new home for Media Monks here in Dublin.”
Visual design
We designed a minimalist pastel platform that makes finding a flexible solution fast and easy.
The ultra simplified information architecture and the powerful search controls bring business owners closer to their next office, in a truly immersive and informative experience.
The design of the interface focuses on making it easy and appealing to look around, and helps company owners imagine how the new office will match the unique style and values of their business.
Fast search console and easy search cards.
Flexibility through every steps of the property search.
From private offices to CoWorking spaces, virtual offices to hybrid solutions, the flex platform offers a glimpse into the world of flexible workspaces.
Design system
Icons
Listing card
Buttons
Enquire
Impact
Increase in offices listed
+50%
Increase in inbound leads
+25%
Knight Frank Flex platform provided the market with a much needed extended list of flexible office solutions in Dublin city.
Awards and accolades
FWA
Site of the day
Webby Awwards
Best Homepage - Silver
Webby Awwards
Best Homepage - Silver
Webby Awwards
Best Homepage - Silver
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Ella Ireland
Building a positive tenants scoring platform that will power trust in the rental market
In today’s digital age, traces already exist for everyone’s financial transactions. Now is the time to put open banking to good use.
Through a combination of technology, data and rigorous verification processes, Ella empowers and entrusts Tenants and Landlords alike.
Information is shared. Decisions are reached faster, fairly and reliably. Helping Renters to be ‘rent ready’ when they’re searching for a new home.
Helping Landlords to choose their new Tenant wisely.
It’s win-win.
Client
Ella
Industry
Credit Scoring / KYC
Region
Ireland
Deliverable
Market research
Value Proposition
Branding
Visual Identity
User Research and Surveys
Rapid product prototyping
UX / UI
Design System
Front- End Design
Messaging
Audience
Renters / Landlords / Estate Agents
Branding
Innovation in open Banking has brought customer on-boarding and credit assessment to the next level.
Ella makes the most of technology to provide a leading identity verification and risk profiling platform that truly empowers renters.
In a pressured market, Ella brand cuts through, creating a positive movement: making rentals more accessible, fairer, less risky, more rewarding and easier to manage.
Ella builds trust by making the market more efficient and equitable – for all.
Electric Blue
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Green
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Dark Blue
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Light Blue
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Light Green
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Azure
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Font detail
1955
Brand values
Trust
Integrity
Responsibility
Efficiency
Tenants Deserve Credit
Rent is likely the biggest outgoing expense for people each month: paying for a place to live.
And right now, Renters undoubtedly feel the most pressure with the average monthly rental cost 50% higher than the average monthly households income available for rent.
By addressing these market blocks – using data and technology available to us – a fairer and more efficient rental landscape can emerge: breaking down entry barriers for Renters and reducing risks for Landlords.
It’s credit where credit is due. Meeting this large contractual obligation each month, often for years on end, is no mean feat.
Renters should therefore be recognised, and rewarded for their positive financial history.
1
Product value proposition development
2
Name, brand, visual identity
3
Rapid prototyping
4
Core experience design
Approach
Our approach included an extensive international benchmarking of the most disruptive financial offerings, as well as deep value proposition work-shops that helped us deliver a reach-over proposition that truly empowers tenants and landlords alike.
We rapidly developed the product lean story while still prototyping the core tenants and landlords value propositions and journeys.
Soon a disruptive and confidently positive brand emerged: Ella.
Information Architecture
Be rent ready, with Ella.
You’ve seen your dream property; pictured where the sofa will sit, pondered where pictures might hang, and you’re already planning the house-warming party…
Now, you’ve just got to secure it.
That’s where Ella comes in, with a unique Rent Ready Profile guaranteed to push tenants to the top of any lettings list.
This unique pre-approved tenant report has all the relevant information required to prove you’re a good applicant.
Naming
ELLA
A female name, ending in ‘a’ that sounds more trustworthy, approachable and friendly.
The positive sonority provides an empowering feel, obliterating any judgemental tone or attitude.
Empowering
Loans &
Lettings for
All
A meaningful acronym, which can be used to mobilise teams – providing an insight to its structural definition internally but not necessarily revealing it externally.
Building trust by making renting more efficient and equitable - for all.
Start building your Rent Ready Profile online, now
It’s your short cut to clinching that cool property; a stepping stone to securing the key in the door and a fast track to that takeaway in front of the tv…
Put simply, Ella will help you land the place you’ll love.
Ella can help you build your very own Rent Ready Profile. A safe place containing all the relevant information landlords need to prove you’re ready to move.
Ella easily proves you’re rent-ready.
Ella is essentially the key to matching good tenants with good properties, fast!
Ella provides tenant and landlords with an efficient turn-key dashboard.
All information is shared on strong trust principles. The profiling is positive and transparent, always. Conversations are secure.
Get the credit you deserve. Rent with Ella!
Design system
Icons
Conversation list
Buttons
Cards
Survey
Tenants satisfaction in the Irish rental market
40%
Tenants satisfaction with Ella proposition
72%
Creating trust and accessing affordable housing is at the heart of people concerns. While most Irish tenants are dissatisfied with the rental market ( poor accomodation, distrust in the selection processes, discrimination), most perceive a strong value in accessing a positive renter profile platform.
Roadmap
Beta
Renter Profile
R1
Open Banking
R2
Property matching
R3
Enhanced rental services
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Next project:
Enterprise Ireland
Enterprise Ireland is the government organisation responsible for the development and growth of Irish enterprises in world markets.
Enterprise Ireland work in partnership with Irish enterprises to help them start, grow, innovate and win export sales in global markets. In this way, they support sustainable economic growth, regional development and secure.
Regional development and secure employment. Tribe Digital were asked to redesign their global eLearning platform eiLearn. The platform is a new and innovative eLearning platform that has been designed to help Irish businesses overcome key challenges as they grow their business globally.
Client
Enterprise Ireland
Industry
Government
Region
Ireland
Deliverable
User Research
UX / UI
Design System
Engineering
Audience
Global Enterprise Ireland clients
Branding
Carefully considering the digital brand experience, we tailored our approach for Enterprise Ireland, focusing on crafting a digital brand that resonates with the global audience. Our strategy integrated cutting-the trust and reliability of a government agency with the innovation of a leading educational platform.
Emphasising authentic storytelling to highlight Enterprise Ireland’s dynamic model of supporting business.We ensure a compelling digital brand presence, driving engagement and positioning eilearn as a leader in the online learning space.
Nordic Noir
042d44
Flamingo
f15d5c
Homeworld
2794cc
Tardis Blue
003b71
Caribbean Blue
10bed2
Lighthouse
f3f3f4
Brand values
Reliable
Professional
Commitment
Innovative
Resourceful
Accessible
Global
Challenge
Enterprise Ireland is the government organisation responsible for the develo-pment and growth of Irish enterprises in world markets. They work in partnership with Irish enterprises to help them start, grow, innovate and win export sales in global markets. In this way, they support sustainable economic growth, regional development and secure.
Regional development and secure employment. Tribe Digital were asked to redesign their global eLearning platform eiLearn. The platform is a new and innovative eLearning platform that has been designed to help Irish businesses overcome key challenges as they grow their business globally.
1
We conducted in-depth analysis of user needs and current platform performance.
2
We developed a clear project roadmap outlining goals, user personas, and key features.
3
We then created an engaging user experiences, while establishing a consistent design system.
4
Final build which was rigorously tested, and launched followed by post-live optimisation.
Approach
Our approach included an extensive UX research phase that led us through stakeholder interviews, user interviews, google analytics review and heuristic evaluation of the current site.
Our research helped us identify the target users, their unique needs and how we could best deliver content to them.
From the start of the project to delivery, the Tribe team were extremely professional and the design and development more than exceeded our expectations. Our feedback from internal stakeholders and clients has been extremely positive and a reflection of the team’s effort in delivery.
Visual design
Our visual design approach for Enterprise Ireland’s eLearning platform was centred on clarity, ease of use, and engaging aesthetics. We adopted a clean, modern design with a focus on intuitive navigation to facilitate effortless learning experiences. The colour palette was carefully chosen to reflect Enterprise Ireland’s brand identity, instilling a sense of trust and authority while incorporating vibrant accents to foster an environment of innovation and creativity.
Typography was selected for readability and professionalism, ensuring that content is easily digestible. Interactive elements and micro-animations were strategically used to enhance user engagement without overwhelming the educational content. Overall, the design harmoniously blends Enterprise Ireland’s brand essence with a fresh, contemporary feel, appealing to a global audience.
In selecting imagery, we emphasised authenticity and relevance. The visuals showcase Ireland's diverse client base, highlighting real-life success stories and enterprises.
Our approach humanised the eLearning experience, fostering a connection between users and content. Each image was chosen to inspire, educate, and resonate with the target audience, making the learning journey visually stimulating and relatable.
Our mobile design ensured a seamless, responsive learning on-the-go experience, with intuitive interfaces and easy-to-navigate content for optimal user experience.
We developed a robust design system that ensures consistency across the platform while allowing flexibility for future scalability. It includes reusable components, design tokens, and guidelines, ensuring a cohesive look and feel.
Our design system closely followed the master brand guidelines from Enterprise Ireland whilst maintaining brand integrity for eiLearn, and facilitating brand extension as the platform evolves.
Our design system not only ensured aesthetic consistency but also enhanced functionality. It integrated accessibility standards, ensuring that the platform is inclusive and user-friendly for diverse audiences. This system underpins the platform's ability to adapt swiftly to changing educational trends and user feedback, maintaining relevance and effectiveness in delivering top-tier online learning experiences.
To mirror the flexibility of the grid and the movement of the robots, we developed a system to design dynamic and clean layouts for typography, images and animation.
Design system
Mobile Header
Leadership Programme
Buttons
Business Pillars
Impact
User Engagement
+18%
User Satifaction
+62%
Post-launch, the redesigned eLearning platform saw increased engagement, higher user satisfaction, and a notable uptick in global user participation, solidifying eiLearn’s position in online education.
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Elio Networks
Branding
Design system
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Benecol
Branding
Design system
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NEC
Branding
Design system
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Knight Frank
Branding
Design system
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Vodafone
Branding
Design system
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